Born in Lowestoft in 1965, studied Mechanical Engineering at the University of Portsmouth between 1984-87. Following redundancy in the early 1990’s, he created the King of Shaves brand and its first product, a shaving oil. Buying shave.com for £18 in 1995, he found that “shaving’s a growth business” and in 2020 King of Shaves celebrated its 27th anniversary, with more than 15Bn lives ‘shaved’ world-wide.
King of Shaves has been the stand-out innovator in men’s grooming products for nearly 3 decades and was the first mass-market shaving brand to introduce lifetime use refillable product packaging following their “Plastic Free By 2023” commitment.
Will and his team continue to go above and beyond in the development of what he terms FM(R)CG – Fast Moving (Refillable, Reusable, Recyclable, Responsible) Consumer Goods – which builds on the lifetime use, refillable Code Zero® initiative launched in 2019.
You can follow Will on twitter @iamwilliamking