When you think of fashion & accessories, you often think ‘wow’ factor! The whole appeal can come down to the packaging, whether it’s a delicate jewellery box, a chic piece of e-commerce packaging, or an iconic box a pair of shoes comes in!

Over the past few years, the results of the digital revolution are clearly visible, with almost daily reports on store closures of many high street icons or mergers of large retail brands. It’s a challenging but also an exciting time for retail – with new business models and retail formats that centre around consumer experiences, inviting new start-up businesses to thrive. For the packaging industry, the challenge is even greater – how to innovate and deliver on environmental attributes whilst preserving the functionality of exiting solutions.