Niclas Appelquist is The Absolut Company’s Future of Packaging Director and has been with Absolut Vodka and the Pernod Ricard Group since 2002, with experience from being based in China, Cuba and Sweden over the years.

He has more than 17 years of experiences in the world of spirits marketing and innovation. During this time, Niclas has been leading innovation and marketing work for brands such as Absolut Vodka, Malibu Rum, Kahlúa Coffee Liqueur, Havana Club, Plymouth Gin as well as within the huge baijiu (white spirit) category in China.