Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

15 October 2020 | Discovery Day Online Event

22 & 23 September 2021 | Olympia London

Packaging Innovations Discovery Day Agenda

Inspiration, innovation and insights into your top packaging challenges from the leaders in the market.

00:00 - 00:00

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Packaging trends in the FMCG market

1:00 - 1:30PM

This presentation from Mintel will cover: - Impacts of COVID-19; a look at changing shopper behaviour and how packaging can respond - The evolution of the circular economy; the from recyclable packs to including recycled content - The importance of carbon; how climate change is driving carbon concern

Benjamin Punchard, Global Packaging Insights Director, Mintel

Changing codes of luxury

1:30 - 2:00PM

We see a shift in consumer expectations and behaviors calling for a new type of experience from packaging. “Buy less, choose well, make it last” to quote Vivienne Westwood. For packaging this means designing for values and behaviors that are shifting towards experience, convenience and meaning, sustainability and delight. What we at the Absolut Company call Packaging with Purpose.

Niclas Appelquist, Future of Packaging Director, The Absolut Company

Reusable packaging - the new natural in cosmetics

2:00 - 2:30PM

In a disconnected world, we need new thinking to reach better decisions & build for the future. The beauty industry has lagged behind this conversation & their reason is a lack of choice in packaging solutions. We will demonstrate how packaging companies can innovate & design the future for real change in the beauty industry & beyond, using packaging as an asset and part of a technical cycle of reuse rather than a cheap commodity that holds no value for companies or consumers. Sustainability doesn’t need to be boring or complex, it’s an experiential journey where packaging creates the start of the consumer journey.

Jo Chidley, Co-Founder, Beauty Kitchen

Juni Cosmetics: The journey of a luxury cosmetics' brand

2:30 - 3:00PM

Hear from Juni Cosmetics' founder on the company’s inspiration, overcoming early obstacles, meeting customer expectations in a luxury market and achieving premium packaging that is aesthetically and environmentally pleasing.

Madeleine White, Founder & Director, Juni Cosmetics Ltd

MagID: Secure Track&Trace for Brands of any Size

3:00 - 3:30PM

Brands recognise the importance of adding track&trace abilities to packaging in order to deal with counterfeiters and market diversions. However, the complexity and high set-up cost has limited take up – until now. MagID from Inspectron offers a completely new way to overtly or covertly mark items or packaging. Often referred to as “chipless NFC”, MagID does not contain inlays, antennas or chips. Discover how this unique technology, combined with a verification-as-a-service platform will provide a low-cost way to authenticate items, and defend against counterfeits or market diversion.

Nathalie Muller, Head of Innovation, Inspectron

Reinvigorate your next packaging project with these fresh design ideas and insights from Pearlfisher

3:30 - 4:00PM

Hear how they worked with luxury brands Skagerrak Nordic Dry Gin, Tohum and Tonic on achieving sustainability in the premium space.

Jen Newell, Head of Realisation, Pearlfisher

Recyclability, a tough nut to crack? Hear The Co-op’s journey on increasing packaging recycling

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4:00 - 4:30PM

- How we changed our reporting from weight-based to SKU based targets. - How we worked with stakeholders to decide which of our packaging materials were problematic. - How we are closing the loop by using up to 100% recycled plastics. - The material innovations our suppliers have delivered to move our recyclability from 46% to 77%. - Our plans to complete the journey, including the collection of flexibles in store. - Future areas of focus to deliver our net-zero carbon ambition.

Rob Thompson, Packaging Technologist, The Co-operative

THE BIG CARBON DEBATE - Post Covid-19: Can we build forward towards a greener future?

The panel will assess if the global pandemic can be an opportunity for brands and companies to change their strategies for a truly more sustainable future and do things in a different way, instead of striving to get back to the status quo of ‘before’.

4:30 - 5:15PM


Martin Kersh, Executive Director, The Foodservice Packaging Association


Jane Bevis, Chair, OPRL Ltd


Julian Hunt, Public Affairs, Communications & Sustainability team, Coca-Cola European Partners


Will King, Founder, King of Shaves


Robin Clark, Global Director of Partnerships, Just Eat

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Helen McFarlane, Senior Sustainability Consultant, McDonald’s Restaurants Ltd


Iain Ferguson, Co-op Environment Manager  

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Helen McFarlane, Senior Sustainability Consultant, McDonald’s Restaurants Ltd


Jane Smith, Product Developer, Fantastic Products Solutions Ltd


Jane Smith, Product Developer, Fantastic Products Solutions Ltd

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