Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

1 & 2 December 2021 | National Hall, Olympia London

Wednesday 10:00 - 17:00 | Thursday 10:00 - 16:00

Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

1 & 2 December 2021 | National Hall, Olympia London

Wednesday 10:00 - 17:00 | Thursday 10:00 - 16:00

Industry News

Here you can find a handpicked selection of the big stories and latest updates for professionals involved in all things related to packaging covering issues around sustainability, design, innovations, technology and product launches.


To help combat the increasing amount of plastic waste in Germany, Amazon have pledged to reduce the amount of single-use plastic by the end of the year. Amazon has faced many allegations from environmentalists in the past

Environment Act

Bill Dunkerley discusses the new act, why it is needed and what it means for the packaging sector. It is useful for businesses to have these issues on their radar to plan ahead for any further imposed cost sanctions and other changes

Organic Recycling

Biocircular economy, microplastics, biodegradable, sustainability.
Words on a lot of lips within the packaging sector in recent years. But which recycling approach is best?

New AMP factory opening

Ardagh Metal Packaging are opening in new factory in Northern Island, near Belfast. A $200m investment hoping to be open by 2023

Plastic Packaging Tax

Getting you ready for when the Plastic Packaging Tax is introduced in April 2022. Find out which packaging is subject to the tax and register

Flint Group

Chlorine-free, heat sealable coatings launched to support in the reduction of environmental impact and increase recyclability

AR at breakfast

Tetra Pak and Appetite Creative team up to design an AR addition to Swiss brand Emmi good day including games and inspiration to help customers “start the day with a good day”

Good4U joins Tesco Loop

Irish brand, Good4U, partner with Tesco within its Loop recycling initiative, helping to reduce the dependence on packaging and Tesco’s 2,000 tonne yearly reduction aim 

Gousto trialling a world-first

Gousto trials new edible packaging in its recipe boxes. The packaging uses pea protein which can be dissolved along with the contents

Hennessy to reduce carbon footprint

Moët Hennessy has set new environmental goals by 2030; carbon impact reduction from raw materials and transportation, eco-conscious packaging design, leveraging renewable energy

Boris Johnson on recycling

PM’s comments spark further conversations into recycling initiatives and how best to conquer the overuse of virgin plastics.
Do you think recycling “is not the answer”? 

Secondary Packaging Changes

Changes in demands from customers and retailers have significantly  impacted packaging; sustainability, reusability, shelf ready packaging, traceability

Packaging automation innovations

What do you think of when packaging automation is mentioned?
3 main innovations are discussed here

Lidl has customer recycling in the bag

Lidl swaps out plastic bags for multi-purpose compostable alternatives for their fruit and veg and starts to implement collection of customer soft plastic packaging

SEALPAC's new packaging

New launch from SEALPAC, FlatMap packaging claims to be fully recyclable, resealable, easy to open and uses 7% less plastic

Mobile Packaging Laboratory

Kite announces new purpose-built mobile packaging laboratory. A solar-powered trailer with up to date equipment, custom-built testing facilities and lots of space

Recycle Week is back

The 18th year of UKRI’s Recycle Week. Multiple collaborations innovating new ways to aid the sustainability/recycling movement

Belmont Packaging new work-week model

Belmont Packaging switch to a four-day work week and talk about how it effects the business and their staff 

Make packaging more accessible

How accessible is your packaging? RNIB opens a new experiential event to help inspire others

Packaging innovations for drinks industry

Join the beverage packaging revolution. Check out the industry innovations leading the way for more sustainable drinks packs

Plastic Packaging Tax

Less than a year until The Plastics tax is introduced. How will it affect your business?

First kerbside recyclable baby food pouches

Heinz and Tesco’s collaborative effort sees kerbside recycling for baby food pouches

Turning potato skins into street food packaging

A packaging paradox, street food fries served in cones made from potato skins

Tesco makes recycling soft plastic easier for consumers

Tesco roll out plastic collection points nationwide at their stores

Packaging Innovations & Luxury Packaging London 2021 announces new December dates

Capital’s leading event connecting the FMCG and luxury packaging communities will now take place on 1-2 December

Paper packaging pilot for Procter & Gamble

Procter & Gamble sets sights on 2030 recyclability aims with their new paper bottle for brand Lenor.

Plastic-free windows added to sandwich packaging in aid of recyclability

Greencore introduce, paper-based sandwich boxes; removing plastic from the window, making the pack easier to recycle.

Three-dimensional lipstick design rebuffed by European Union

Guerlain face a kick back from the European Union Intellectual Property Office (EUIPO) for their unusual lipstick shape.

Loco for Cocoa!

Tesco to introduce a new trial system for POS made from Cocoa Bean shells – the first of its kind for confectionery!

Customisable, refillable and biodegradable lipstick thanks to an innovative material

Cosmetics company creates customisable, refillable lipstick in biodegradable packaging made from algae.

'McLoop' system, encourages customers to reuse and recycle!

Fast food giant, McDonalds, trials a new recyclable system for their coffee cups!

Joy for children and LEGO fans as the brand announce their latest step towards sustainability

The Danish toy makers are set to release the first ever brick made from recycled plastics!

Smarties remove their 'pop lid' in aid for more sustainable packs

Confectionery brand Smarties have swapped their plastic cap tubes for a paper based version, cutting 400 tons of plastics annually.

Chanel's Factory 5 collection differs from their usual classic packaging

Chanel have released a commemorative collection to celebrate 100 years of Chanel No5. It will see the classic product housed in everyday packaging, and give referencde to Pop Art and Andy Warhol’s Factory collection.

Coca-Cola move towards 100% recycled bottles

Well-loved soft drinks brand Coca-Cola have pledged to increase their bottles recycled content from 50% to 100%.

Sony reveal new packaging innovation, in aid of sustainability and replacing Styrofoam.

Technology giants, Sony, have made sustainable packaging using bamboo, sugar cane fibre and post-consumer recycled paper.

Sony Sustainable

Using bamboo to create a new sustainable solution

Free the birds rebrand

UK design agency, Free the Birds, have reimagined Skin Therapy’s branding and packaging now showcasing a brighter and more colourful design!

Mars, Mondelēz, Nestlé, PepsiCo and Unilever collaborate to encourage flexible plastic recycling

Five of the major UK consumer goods manufacturers have collaborated to launch a $1.4m Flexible Plastic Fund to promote flexible plastic recycling.

Bottles to tires? Michelin and Carbios partner on car tires made from enzymatically-recycled PET

Bio-industrial company Carbios is partnering with Michelin to produce car tires from waste PET bottles. 

Cereal giant Kelloggs is set to overhaul its packaging

Kellogg Europe has unveiled plans to remove excess air from its cereal packs – a move that it expects will help to remove 700 tonnes of carbon from its operations per year.

Concerns raised over EPR proposals

Proposals in the extended producer responsibility (EPR) consultation to enable businesses to receive a rebate for packaging waste have caused concern in some sectors of the waste industry.

Unilever to introduce recyclable toothpaste tubes

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.

Packaging redesign revealed for KFC

Fast-food chain, KFC has given ts packaging a refresh ready for launching in the summer.

Knockout instills “jewel-like quality” into Bombay’s fruit-flavored gin debut with translucent bottle label

UK design agency Knockout has provided Bombay Sapphire with a translucent premium bottle design for its newest fruit-flavored gin, Bombay Bramble. 

Ineos Styrolution and Trinseo recruit Recycling Technologies as tech partner in Europe’s first polystyrene recycling plants

Ineos Styrolution and Trinseo have selected Recycling Technologies as their technology partner to develop commercial polystyrene (PS) recycling plants in Europe. 

UK Design Museum and Bombay Sapphire champion creativity with everyday pantry items in artist-designed packaging

A unique partnership between the Design Museum in London, UK, and Bombay Sapphire has brought a sense of wonder and creativity to the everyday chore of food shopping.

Coca-Cola unveils packaging design refresh

Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands.

Asda bans plastic trays for chicken across UK stores

Asda is set to scrap plastic tray packaging across its fresh chicken range in all of its 600 UK supermarkets.

Irish government urged to include glass bottles in new scheme

The Irish government is set to introduce a DRS for drinks containers in 2022, but has been pushed by Danish experts to include glass bottles.

Sainsbury's to turn ocean plastics into packaging for fresh produce

Sainsbury’s has announced it will be working with Prevented Ocean Plastic to turn plastic collected from the coast into packaging for strawberries & fresh fish.

50 years of Faca Packaging!

With a 50th anniversary and the new addition of mold number 3000, this year has even more to celebrate for Faca Packaging.

TerraCycle enlists Tupperware as the first reusable plastic container brand on Loop zero-waste platform

TerraCycle’s circular reuse platform Loop is partnering with Tupperware Brands to offer consumers the option of purchasing products packaged in reusable Tupperware containers.

Sealed Air unveils UK Plastics Tax-compliant ultra-light recycled film for fresh foods

Sealed Air is unveiling “the world’s first” food-grade soft plastic film containing Certified Circular Resins (CCR) for food wraps and trays in fresh meat, fish and cheese applications. 

Mars make their packaging appealing to both people and the planet!

Mars Wrigley has progressed its commitment for 100% of its packaging to be reusable, recyclable or compostable by 2025, extending its pledge to its latest M&M Choco range in France, reports Neill Barston

Packaging Machinery Market Procurement Report

The new Packaging Machinery market research report from SpendEdge indicates an incremental growth during the forecast period as the business impact of COVID-19 spreads.

PepsiCo pledges to switch bottles to 100% rPET by 2022

PepsiCo is to eliminate all virgin plastic from its beverage bottles in Europe by 2022.

New suction support sealing to help use better materials on chocolate packaging

German-based equipment specialist Theegarten-Pactec has unveiled a new suction support sealing system targeting greater precision of packaging for chocolate, as well as saving on materials, reports Neill Barston

Mr Pringle gets a facelift! Pringles brand has it first refresh in 20 years

Pringles is refreshing its packaging for the first time in 20 years, introducing a streamlined look that highlights the ability of its crisps to be stacked and a simpler design for mascot Mr. Pringle, according to a news release.

Companies can secure funding from a £2 million Gov initiative for smart and sustainable plastic packaging

Businesses can apply for a share of up to £2 million to support projects that investigate how to reduce, reuse, and recycle plastic packaging.

Mars teams up with Huhtamaki to use recycled plastic for pet food

Confectionery giant Mars has announced plans to use recycled polypropylene plastic in the primary packaging for some of its popular pet food brands.

Beauty brand ESPA introduces sustainable practices to reduce beauty packing waste

The premium beauty brand has introduced its new RecycleMe Scheme to send back empty beauty products from any brand and a refillable format for its new range.

Boots revamps packaging for the E-commerce boom

Agility is key in the Covid era and UK health and beauty retailer, Boots UK, has been able to rapidly adapt to an online model through improvements to its packaging processes.

Paper bottle prototype introduced by Coca-Cola

Coca-Cola has unveiled the first-generation prototype of its paper bottle: saying it is convinced that paper packaging has a role to play in the future.

Pallite successfully uses investment crowdfunding to grow business

The Northamptonshire-based designer and manufacturer of sustainable, paper honeycomb board products said it uses over 75% recycled materials, with 100% recyclable products.

Live streaming used in aid of eCommerce sales

The concept allows customers to buy in-store or online, and features in-store salespeople who will be simultaneously live-streaming

Change of product shape has a big impact on packaging and sustainability

A food company says simply changing the shape of its cheese will allow huge savings in plastic waste and CO2 emissions

Carbon-negative packaging introduced by candle company

Agricultural waste mixed with mycelium creates individual boxes that keep the candles and their porcelain containers safe during international shipping

Morrisons goes completely glitter free

Morrisons has removed glitter completely across all its own-brand ranges ahead of Christmas. Christmas crackers are now 100% plastic-free as traditional disposable toys have been removed. All cards, wrapping paper and cracker shells and packaging are fully recyclable at kerbside 

CCL masterminds circularity-boosting WashOff Labels ahead of new European recycling rules

CCL Industries, producer of WashOff Labels, is expecting the German Packaging Act and other impending European packaging legislation to boost demand for its recycling and reuse-supporting label and sleeve solutions.

Kellogg’s aids visually impaired consumers with smartphone playback cereal boxes

Kellogg’s is partnering with the Royal National Institute of Blind People (RNIB) and Co-op supermarket to launch a trial of cereal boxes featuring UK-first technology for blind and partially sighted people. The cereal boxes allow a smartphone to detect and playback labelling and allergen information to the user.

Plastic-free packaging from Iceland and Subway's removal of plastic lids and bowls

Supermarket giant Iceland has begun trialling plastic-free packaging on products including potatoes and loaves of bread, in the same week that Subway confirmed plans to phase-out plastic salad bowls.

Barcardi to roll out biodegradable bottles across portfolio

Bacardi has announced a new partnership with Danimer Scientific to replace the bottles across its entire product portfolio with 100% biodegradable, plant-based alternatives – a move that is projected to replace 80 million plastic bottles per year.

Specialist plastic recycling technology and process supported by Unilever and UK Government

A joint project hoping to scale-up chemical recycling for hard-to-recycle plastics waste, involving Unilever and synthetic fuel giant Neste, has received a £3.1m grant from UK Research and Innovation (UKRI).

Arjowiggins revolutionary new product the latest in sustainable packaging

Single-use plastic, a major source of pollution on every corner of the planet, has been vital to the food industry worldwide as it keeps products fresh and protected in the supply chain, on the supermarket shelf and in consumers’ homes.

Welsh food packaging hub to receive £2 million in funding

The AMRC Cymru will develop an emerging technology demonstrator that will accelerate the adoption of waste-reducing innovations in the food and drinks packaging industry

NFC to be incorporated in packaging thanks to Jones Healthcare Group

Health and wellness brands looking to engage consumers while collecting real-time supply chain and user data can now elevate their omnichannel marketing strategy using CpaX NFC Connected Packaging. 

'Certified As Recyclable' launched by OPRL

OPRL is launching a new UK Certification scheme – Certified As Recyclable – to provide thoroughly evaluated and tested recyclability assessments.

Loop and Suez unite on enhanced European recycling facility as rPET demand skyrockets

Loop Industries, a leading innovator in sustainable plastics, and Suez, a leader in environmental services, are building the first Infinite Loop recycling facility in Europe. Infinite Loop is an enhanced recycling technology for producing virgin quality, food-grade recycled plastic.

Edible packaging bites into climate change and plastic pollution emergencies

Edible packaging is a developing space that shows promise in combating environmental crises. A novel solution to climate change and plastic pollution could be to eat the packaging that contributes so ubiquitously to these issues.

Amcor and Nestlé unveil world’s first recyclable retort pouch for pet food

Amcor and Nestlé are launching the world’s first recyclable flexible retort pouch with the Purina wet cat food brand in the Netherlands in October 2020. The “recyclable packaging breakthrough” reportedly improves environmental footprint by up to 60 per cent.

Rebranding from clean beauty brand Pai

Thirteen-year-old Pai, one of the beauty industry’s original clean skin-care brands, revealed a rebrand on Thursday aimed at better commercializing and communicating the brand’s positioning.

PepsiCo pilots invisible digital watermark technology to boost recycling

PepsiCo is trialling products encoded with invisible digital watermarks for more effective recycling. The technology is pegged as the “holy grail” that will make mechanical sorting more efficient.

Paper-based drinks bottles trialled by Absolut

The Absolut Company will trial 2,000 paper-based bottle prototypes across Sweden and the UK later this year, to test the viability of paper as an alternative to single-use plastics in beverage applications.

Iceland supermarket rips UK rivals’ plastic footprint transparency amid 2023 plastic elimination mission

UK supermarket chain Iceland Foods is calling on its national government and rival retailers to commit to enhanced transparency in plastic packaging reporting. Iceland aims to eliminate plastic packaging from its own-brand portfolio by 2023.

UK supermarket launches 100% recyclable fruit punnet with non-detachable lid

UK supermarket Asda has launched its first fully recyclable blueberry punnet and film lid, equating to an estimated 5.5 million recyclable packs annually.

Henkel joins U.S. Plastic Pact

The German consumer goods giant joins L’Oréal and Unilever in pledging that 100% of its plastic packaging will be reusable, recyclable or compostable by 2025

Plastic-free paperboard utensils by EcoTensil introduced throughout Europe

EcoTensil has launched its plastic-free single-use cutlery for food packaging in Europe.

Zappar advances Augmented Reality with scalable affordability as adoptions take off

Augmented Reality (AR) is a fast-growing technology in premium and non-premium packaging that imagines new depths of brand-consumer engagement

US Plastics Pact unites value chain’s circularity mission

The US Plastics Pact, a collaborative led by The Recycling Partnership and World Wildlife Fund (WWF), has launched as part of the Ellen MacArthur Foundation’s global Plastics Pact network

Diageo emissions reduced by half, accomplishing their goal

Diageo, the producer of Johnnie Walker, Smirnoff and Guinness, has met its 2020 greenhouse gas (GHG) emissions targets, delivering on its commitment to reduce absolute GHG emissions by 50 per cent.

Recycled Plastic Tubs for Unilever's Magnum brand

Unilever’s ice cream brand Magnum has today announced the rollout of more than 7 million recyclable ice cream tubs made with recycled polypropylene (rPP), following a successful pilot launch in Spain, Belgium, and the Netherlands last year.

Deposit return scheme backed by MP's

A group of 20 MPs have signed a motion calling for all materials to be covered by a UK deposit return scheme for cups, bottles and containers to boost recycling rates.

Sealed Air invests in Plastic Energy, a chemical recycling company

Sealed Air has signed a collaboration agreement with advanced chemical recycling technology company Plastic Energy to transform how packaging is viewed and eliminate its waste

Plant-based giant promotes superior carbon credentials with on-pack labels

Plant-based nutrition leader Upfield will introduce on-pack carbon labelling on 100 million packs of its spreads, margarines, butters and creams by the end of 2021

Shift in store design to aid the implementation of Reusable Packaging

Loop stations selling food and other household items in returnable containers are coming to grocery stores

Systematic roadmapping can solve plastic pollution crisis in a generation, claims landmark report

Yet Business-as-Usual could nearly triple ocean plastic pollution by 2040

Feeling sheepish? Startup's compostable wool padding reimagines e-commerce

Sheep’s wool is entering the sustainable packaging sphere as a viable alternative to plastic and paper.

Touchguard provides antibacterial coating for packaging

Parkside has collaborated with high-tech surface protection suppliers, Touchguard, to launch an antibacterial coating for packaging, enabling brands to protect consumers against bacteria and viruses.

Wales launches consultation on single-use plastic ban

The Welsh government has launched a consultation on proposals to ban a range of single-use plastic items.

Mastercard to launch cards made from ocean plastics

MASTERCARD is to limit its use of single-use plastics by launching credit cards made from recycled ocean plastics.

CVP Everest Fit-To-Size, from Quadient, is the chosen E-Commerce packaging system by The White Company

The White Company to now use CVP Everest system, allowing more than 1,100 packages to be made every hour

Increased demand for takeout and delivery presents packaging challenges

Operators are dealing with increased costs, supply issues and sticking to sustainability goals.

Asda launches fully recyclable crisp tube

The new packaging launch has been described by the supermarket as a UK supermarket first to have an own-brand crisp in a fully recyclable tube. 

MPs urge more action on energy from waste

A group of MPs have called for the UK to link up energy and waste policy, arguing for a Scandinavian approach.

Circular economy experts WRAP demand for action on flexible packaging recycling

Plastic reduction targets look set to be missed unless businesses urgently increase the recyclability of flexible packaging.

Food & Drinks sector call for affordable plastic packaging

Trade association FoodDrinksEurope a makes call for affordable and safe recycled plastic packaging to be available for food manufacturers to ensure a circular economy. 

Coca-Cola Europe invests in groundbreaking polyester rejuvenation technology

CCEP Ventures funding for CuRe Technology supports progress towards eliminating virgin oil-based PET from its packaging.

COVID-19 slows Europe's "already sluggish" single-use plastics ban adoptions

The transposition of the EU Single-Use Plastic Directive (SUPD) into domestic law has stalled in most European countries, largely due to COVID-19-induced disruptions.

O-I:Expressions delivers customised limited-edition Bacardi bottle

Bacardi has chosen O-I:Expressions bottle customisation service, enabled by digital printing, to create a limited edition bottle.

Amazon fulfils a pledge to eradicate single-use plastic packaging in India

Amazon has announced the elimination of all single-use plastic packaging across its more than 50 fulfilment centres in India.

Garnier announce 'Green Beauty' initiative for end-to-end sustainability

Global beauty products giant L’Oreal is to implement the use of zero virgin plastic and make all packaging reusable and recyclable for its Garnier brand.

NoodlPlus get packaging redesign from Path

Design consultancy Path has partnered with Westmill Foods to create the branding for NoodlPlus.

NGOs raise concerns over plastic waste-to-fuel

Could converting fossil plastics to fuels be part of the solution to the plastic industry’s environmental and waste management issues? Not according to Zero Waste Europe (ZWE) and the Rethink Plastic Alliance…

Over 125 health experts defend the safety of reusables during COVID-19 pandemic

Over 125 health experts from 19 countries signed onto a statement today assuring retailers and consumers that reusables are safe during COVID-19, pushing back on claims by the plastic industry.

Amazon Announces $2 Billion Climate Pledge Fund

Amazon has announced The Climate Pledge Fund to support the development of sustainable technologies and services that will enable Amazon and other companies to meet The Climate Pledge—a commitment to be net zero carbon by 2040.

Diageo whiskey brand’s rPET switch wipes out 1000 tons of virgin plastic

Alcoholic beverage giant Diageo North America has launched 100 percent recycled PET (rPET) bottles for its Seagram’s 7 Crown American whiskey brand across all formats (1.75 l, 750 ml, 375 ml and 200 ml).

Andrex to use 30% recycled plastic in its packaging

Kimberly-Clark has announced that its Andrex brand will now use 30% of recycled plastic in packaging.  

Industry calls for ban on oxo-degradable plastics

A group of trade associations and environmental charity  Greenpeace has called on the government to implement a total ban in the UK on so-called oxo-degradable plastics.

Mondelez launch Philadelphia tub created from recycled plastic after collaboration

Mondelēz and Berry Global have announced their collaboration on the packaging for Philadelphia using advanced recycling technology. 

Fears that oil price crash could damage the plastic recycling industry

The global pandemic of Coronavirus has caused a crash in oil prices, which has led to plastic recycling facilities struggling to stay afloat.  

ProAmpac launches tamper-evident foodservice delivery bags amid e-commerce boom

Flexible packaging company ProAmpac has invented CurbSafe, a foodservice delivery bag. The latest packaging innovation caters to the retail and e-commerce sector, which has seen a surge in demand due to the COVID-19 pandemic.

Nestlé unveils recyclable paper wrapper for Smarties chocolate bar

Nestlé has taken another yet step toward more eco-friendly packaging, as it has launched its Smarties chocolate bar in a recyclable paper wrapper.

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Bringing the industry together!

1 & 2 December 2021

Packaging Innovations & Luxury Packaging 2021 has moved to 1 & 2 December. With COVID restrictions easing as time goes on we can’t wait to launch our first show back, better than ever!