Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

Vusa Vodka Rebrand | Backbar Studios

Distinctly African, and unlike other European grain-based vodkas, Vusa is distilled in small batches using its own copper still which lends the spirit a silky smooth finish and exceptional mouthfeel.

Embracing its place of origin, the brand refresh has been shaped by Zulu artwork.

The concept itself starts with a foundation of adaptability to support the ongoing growth of flavours for the vodka brand.

Taking the shape of a taller, more premium bottle. The Vusa Vodka features an updated logo, patterns and unique typeface to express a renewed distinctiveness. 

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London Packaging Week

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21 & 22 September 2022