Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

34oz Design Studio | Gogu Late Harve

34oz’s long-term partnership with the family winery Gogu is a good example of organic brand development, both visually and conceptually.

The main idea of the packaging, however, remained the same – to connect with the past, traditions, which, like roots, nourish new fruits and open the door to new experimentation.

The previous use of grapefruit roots as the main element has been tweaked and executed with the application of the golden gel, drawing emphasis on the products sweet taste. 

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Vibrant new home

London Packaging Week

Part of

21 & 22 September 2022