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@Emi_renzi’s coffee packaging concept and identity, Afrika.
The design is inspired by African culture, combining contrasting colours, geometric shapes, characteristic icons, motifs, flora and fauna. The three main designs represent a country, its variety of coffee beans and the characteristic animal of the region, these varieties are:
Coffee Sidamo – Ethiopia represented by the cheetah
Coffee Kilimanjaro – Tanzania represented by the Giraffe
The most premium of the three: Coffee Kenya Kiundi – Kenya, represented by the zebra.
Through an orthogonal grid, geometric elements and the selection of a contrasting colour palette were the initial pillars and that is how the idea of this design for these African coffee packs began.
This idea of graphic execution allowed us to have thousands of possibilities for creating design pieces, making an almost infinite graphic language and with millions of combinations.
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