Hajok Design | Sarotti Fair Ecuador Chocolate
Hajok Design’s packaging design for Sarotti Fair Ecuador chocolate.
Hajok Design created a modern look for the new dark chocolate range that had to be created to combine the topics of quality and sustainability. The single cocoa tree visual symbolically stands for Fair Ecuador as mono-range chocolate.
Each variety has its own characteristic colour, inspired by the bright colours of the cocoa beans with the illustrations of animals shown representing native species from Ecuador.
The brand space has been deliberately left lighter, to clearly show the natural paper with the fragments of dark cocoa shells and the special story of Fair Ecuador chocolate is told in a charming way on the inside of the packaging, supplemented with modern illustrations.
Source: The Dieline
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