PG Brand Reforming Company | Bamboo Toilet Paper
Tasked with creating a packaging design for bamboo toilet paper, PG decided on Bambyu – the bold brand that speaks to a global environmental challenge – deforestation.
Being a relatively unusual product, bamboo toilet paper needed to stand out from the crowd to draw in consumers with its specifics. The design used rich colours and contrasting combinations to create this striking design, the choice of colours was made in favour of trendy shades that attract attention with their originality within the toilet paper category.
The design is based on a pattern made with predominantly sharp, even shapes which create a more decisive and solid character for the brand. The design has brought courage, emotionality and at the same time modernity to the brand as well as, awareness and involvement in global problems and problems of consumers.
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