Packaging Innovations & Luxury Packaging

The future of branded and premium packaging

1 & 2 December 2021 | Olympia London

Lucid Design redefining laundry for the user and the planet

Born good partnered with Lucid in a strategic capacity right from its inception. The journey began as far back as identifying the market opportunity through research and interviews. 

It’s brand name set out to convey purity, honesty and legitimacy of a new soul: in total harmony with nature and the planet. Hence, Born Good.

The first of its kind bio-based detergent needed to be showcased in a bottle that consumer would proud to hold on to and reuse.

The packaging system has a minimal carbon footprint and incorporates custom transparent PET packaging which is readily recyclable and extremely durable.

It utilises clever details such as “Time to Refill” text which only becomes visible once the liquid is below a certain level.

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Bringing the industry together!

1 & 2 December 2021

Packaging Innovations & Luxury Packaging 2021 has moved to 1 & 2 December. With COVID restrictions easing as time goes on we can’t wait to launch our first show back, better than ever!