LNM Production’s rebrand for Agénus
Agénus is an organic skincare brand from France. Using only natural ingredients, including fruits and home-grown herbs.
LNM Production, a creative team lead by Nhat Minh Ly, the team’s founder and executive creative director, set out to create a brand-new identity for the Agénus in addition to a new packaging system for the business to prepare Agénus for further expansion in the future.
The design itself drew inspiration from French designs and artworks with a Neutral white and PMS Black colour palette to reveal a sophisticated and elegant identity.
The product packaging consists of a glass bottle to help preserve the contents of the product as well as, promote a luxurious feel. For the outer packaging, the choice was a high-quality paper with the use of embossing alongside digital printing to give personality to each individual product.
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