The PackHub Trend Report 04-09-2020
Welcome to the latest packaging innovation trends update brought to you in conjunction with UK packaging innovation consultancy ThePackHub.
We have selected five reusable and refillable packaging innovations that represent the many sustainable initiatives introduced in the global packaging industry over the last month. A new report from ThePackHub tackles the fast-growing refillable and reusable packaging market with analysis and insight from a global perspective. The review includes initiatives across consumer sectors from around the world as well as consumer research insight and key stakeholder interviews. The Compendium is available at the end of this month and you can find out more and save now with a very early bird pre-order discount.
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Returnable PET bottles from Coca-Cola Brazil
The refillable and reusable packaging market is moving along at pace with many new iterations coming to our attention at the Innovation Zone. Many of the solutions are not outright new innovations but some older practices that have for various reasons been phased out or gone out of fashion. Here is an excellent example with Coca-Cola Brasil bringing the first returnable packaging back for a juice brand to the Brazilian market. This strategy plays an essential role in the brand owner’s global commitment to collect, reuse or recycle the equivalent of 100% of product packaging by 2030. The Del Valle brand will be available in two-litre returnable PET bottles, which can be reused up to 25 times. Coca Cola claims that the new bottle is up to 35% more economical than a one-litre disposable pack. The product has been launched regionally, with expansion to other Brazilian areas planned for next year. Coca Cola also aims to reproduce the returnable model to other soft drink markets. The company has been investing in building returnables in recent times and is working with its manufacturers to expand this system to other categories.
Lidl introduces their refillable and reusable cleaning collection
The presence of single-use plastics continues to challenge retailers as they move to reduce the amount in their supply chain as part of ongoing corporate objectives. Lidl is moving forward with a strategy to make all of its packaging recyclable, reusable or refillable by 2025. Consequently, reusable and refillable packaging is a big growth area. Lidl is using refillable packaging to cut down on single-use plastic in the household cleaning sector with the launch of its W5 Ecoclear Starter Kit. This new refillable and reusable cleaning collection apparently uses 99% less single-use-plastic compared to conventional trigger-bottle cleaning sprays. The reusable cleaning kit uses dissolvable tabs and is claimed that they render the same cleaning performance as a whole bottle of traditional cleaning spray. To activate the tabs, consumers fill the reusable bottle with cold water and add one cleaning tab to dissolve. The W5 Ecoclear Starter Kit is £5.99 and includes three trigger-bottles and six tabs to be used for either glass, kitchen or bathroom cleaning.
Natural Deodrant with sustainable element
The health and beauty market has been working hard to reduce instances of single-use packaging and the deodorant sector has been particularly active as reported in the Innovation Zone. Millions of deodorant packs are not recycled each year. Kiima is a new refillable deodorant applicator that is refilled with natural pods. The applicators boast a modern, curved design available in six colours. Instead of throwing away the plastic deodorant and buying a new one each time, a reusable deodorant applicator can be refilled once the whole pod has been used. The company has partnered with leading manufacturers in natural products such as Pretty Frank, The Green Bever, The Unscented Company, The Green Emporium, and Kisupu to make the pods. The deodorant applicator features a patent-pending mechanism that keeps pod leftovers in a clip to allow the user to push it on top of the new refill to ensure all the product gets used. The shipping packaging is made of recycled material and is recyclable and biodegradable. The refill pods are also free of plastic wrapping. Kiima Refillable Deodorant Applicators cost $22.03 CAD and can be preordered on Kickstarter.
Locally sourced woven pizza boxes
A Filipino Café is taking reusable packaging into unchartered territories with the introduction of reusable handwoven pandan leaf boxes for their wood-fired pizzas. The Laguna province-based BrickOven Café is bringing a distinctive and differentiated offering to market unlike anything else on the market. The biodegradable and reusable pizza box alternative is helping to bring the local weaving industry an extra source of income. Pandan leaves are abundant in the region and widely available. The locally-made, reusable boxes are for takeaway and delivery pizza orders. The idea of using this format came when the cafe was running out of carton boxes and looked at sourcing boxes locally rather relying on the long-distance to Manila to get their packaging supplies. After consumption, eaters can reuse the box at the restaurant where they will receive a discount on their next order or they can repurpose the box at home for their own storage purposes. The BrickOven Café offers both round and square pizza box shapes, which come in sizes from 25 cm to 75 cm in diameter. The restaurant has previously experimented with a natural rope made from palm tree called buli to tie the pizza boxes together to make use of locally abundant materials.
Upmarket UK department store Selfridges has launched its Project Earth sustainability initiative with several initiatives throughout the business including packaging. The retailer is implementing change in the beauty section through the implementation of a range of refillable products. The introduction of a refillable fragrance bar in their stores sees the stocking a wide variety of brands that weren’t previously available in refill format. The refill packaging sector is growing steeply of late and no more so than in the beauty sector that encompasses cosmetics as well as perfumes. Selfridges new scheme sees a host of perfume brands switch to refillable packaging including Tom Ford, Gucci, Le Labo and Kilian’s Good Girl Gone Bad. Experimental Perfume Club have also joined the initiative with a selection of their fragrances being made available in this format. Shoppers can bring back their used bottles and that brand will refill their fragrance. Ormand Jane are offering a 10% discount on their scents whilst Le Labo are offering 20% off the fragrance price for their refills. The system also facilitates the possibility for personalised 50ml perfumes from Experimental Perfume Club that cost around £105, but refills are discounted at £50. Make-up brands including Bobbi Brown and Charlotte Tilbury and skincare brands Dermalogica and Kiehl’s will also take part in the programme in due course.
These innovations are a selection of nearly 4,200 uploaded to ThePackHub’s Innovation Zone database. ThePackHub’s Refillable and Reusable Packaging Compendium is available at the end of this month and you can find out more and save now with a very early bird pre-order discount.