The PackHub Trend Report
Welcome to a packaging innovation trends update brought to you in conjunction with UK packaging innovation consultancy ThePackHub.
We have selected five packaging innovations that represent the many initiatives being introduced in the global packaging industry. Contact ThePackHub for more information on our Innovation Zone database with over 4,000 initiatives. You can also book an online demo of the database here If you’d like much more news like this, you can subscribe to ThePackHub’s innovation newsletters here.
Dual pack format for multiple products
The Innovation Zone has tracked several pack formats that incorporate two products in one in recent times. This type of dual pack format keeps contrasting flavours separated as well as helping to give consumers an extended choice in one convenient pack. The Dairy Cooperative Mlekpol is one of the largest producers of milk and dairy products in Poland and has introduced two of the country’s most popular types of cheese sliced in a new form of two-pack. Shoppers will find Gouda and Edam cheese variants, each in a separately packed 250g portion. The two different types of cheese are packed in a convenient format that is easy to separate. The design gives shoppers an opportunity to try new flavours with their single pack purchase. A resealable open-close system also ensures that the product stays fresh and keeps the product’s aromas for longer.
Tape made from recycled PET!
Leading global provider of specialist secondary packaging Essentra is a leader in the development and manufacturer of flexible packaging tear tapes. Essentra Tapes has claimed an industry first with the introduction of a tear tape made from recycled PET. Pending packaging taxes are putting pressure on packaging suppliers to develop recycled plastic content for their solutions and Essentra are first out of the traps with an answer that contains 70% post-consumer resin in a single ply, 23micron film for use on PET-based packaging films. The SupaStrip PCR development enables the easy-opening of a product and offers additional branding and engagement opportunities via the distinctive tape. Essentra’s own research helped to validate the change by indicating that consumers are positively influenced by solutions using recycled content in plastic. The change does not compromise on product performance. The tamper-evident nature of tear tape gives a clear indication if a product has been opened.
Home-delivery dinner kits surge during pandemic
New brand proposition Nevera Llena has had a recent growth spurt during the Covid 19 pandemic as consumers’ shopping behaviour inevitably changes. Nevera Llena is Spanish for ‘Full Fridge’ and the business is meeting the needs of busy consumers with home delivery dinner kits that help to save time on weekly food purchases and preparation. The kit comprises 14 (lunch and dinner for a full week) pre-cooked meals that are delivered to consumers’ homes. The kits are encompassed in a recyclable cardboard box that stores each meal in compact cubbyholes to prevent them from sliding within the pack. Each meal tray is colour-coded. The central cubbyhole has a drawer that opens up to reveal a brochure containing nutritional and product information. All materials are recyclable. Cardboard was chosen to help prevent wetness during transportation in refrigerated trucks. Never Llena is available in the Spanish market and sold online.
World 1st for compostable zip-lock pouch
New Zealand’s largest organic apple producer Bostock has introduced what is believed to be a world-first compostable zip-lock pouch bag for apples. The business has spent the last year developing the first certified home compostable solution. The bag is made from a combination of blended rice, potato and corn derivatives and is strong enough to hold 1kg of apples. The business worked with a German converter that could accommodate the requirements for a zip-lock, macro-perforations and gusset combined with a compostable film. The packaging is certified to Australasian, European and American composting standards, which means that it must disintegrate within 90 days as well as biodegrade within 180 days in home-composting environments. The new pouch bag has been tested in selected Countdown and Foodstuffs retail group stores. Bostock New Zealand has also launched a trial in Russia. The home compostable apple pouch bag comes at a price and is approximately least three times more expensive than a traditional plastic apple pouch bag.
Stand-out design for water bottle
Melbourne, Australia-based Memobottle has created a distinctive and functional reusable water bottle unlike anything else on the market. There has been a multitude of reusable bottle designs coming to market often offering their own take on design and sustainability. Memobottle’s flat water bottle is a stylish and attractive alternative that isn’t conventionally round or bulky. The collection includes four bottle sizes. The largest is suitable for layering in a bag with a laptop, iPad or books through to the smallest that has a tall, narrow profile that comfortably slides into compact spaces. Memobottle has added a variety of accessories including leather sleeves that help insulate the bottles and leather straps for easy transportation. The flat size is presumably easier to send through the post for e-commerce sales as well.